Brand Vision Wild Peeta is a young, exciting, modern, and dynamic Emirati brand. We understand that a prosperous future must come with a strong foundation and heritage.   Communication Our primary communication goal is to raise awareness for our brand, Wild Peeta, and the delicious food and beverages we offer. Secondly, we aim to popularize young Emirati culture amongst the international demographic. In doing so, we will place the spotlight on young talented Emiratis who inspire people though their vision and hard work.   Brand Dimensions There are “Four” dimensions to the Wild Peeta brand. They are:   Iconic UAE: Anything that embodies the United Arab Emirates. UAE Sports: Any sporting activity engaged in by young Emiratis. UAE Music: Music that young Emiratis perform or listen to. UAE Art: Art form that is created or appreciated by young Emiratis.     UAE MUSIC: A7EB EL BARR ..   WEL MAZYOON ! ICONIC UAE: MAR7ABA ESSA3..! Translation: I love the outdoors...and beautiful women! Translation: Hello..! Artist: Ms. Hajar Al Hajri Artist: Ms. Hajar Al Hajri Nationality: Emirati Nationality: Emirati Download PDF   Download PDF   UAE ART: Kash5ah..! Translation: Very cute, Amazing! Artist: Ms. Khulood Al Sharhan Nationality: Emirati Download PDF   Focusing on these four dimensions will allow Wild Peeta to showcase the diversity and wealth of young Emirati culture.   The Wild Peeta mantra We are and always will be “Proud to be an Emirati enterprise”. The customer is always right. They are the reason we exist. When others say they can’t; Wild Peeta says they can. At Wild Peeta, quality is not a word; it’s a way of life. Wild Peeta sets the standards, and then raises them. There are no shortcuts. The Wild Peeta way demands a solid foundation ahead of growth. Wild Peeta will always do the right thing. It’s our banner, and we wear it proudly.

	2002 - 2012 All rights reserved. Wild Peeta® FZ LLC Dubai - United Arab Emirates Wild Peeta ® is a proud Member of the Sheikh Mohammed Bin Rashid Establishment for Young Business Leaders